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The profit logic of coffee: selling coffee or selling lifestyle

The profit logic of coffee: selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2014-08-15
The profit logic of coffee selling coffee or selling lifestyle

The profit logic of coffee selling coffee or selling lifestyle

On Saturday afternoon, in heavy traffic in Hebei Province, through the transparent floor-to-ceiling glass, families in twos and threes of coffee could be seen sitting around the table or chatting leisurely, or drinking drinks and eating muffins. This is rare at Starbucks, as well as Pacific Coffee and COSTA. Two years ago, Man Coffee opened its first store in Beijing, and then as stores opened everywhere, it seemed to be so popular.

2015-01-21
The bakery can also sell coffee. The country's first food business

The bakery can also sell coffee. The country's first food business "mash-up" license has been issued.

Xinhua Wuhan, July 10 (Reporter Liao Jun) now only need 4 pages of paper, only 4 working days to get the certificate. On the 9th, Yin Hao, the owner of a West Point coffee shop in Wuhan, received a food circulation license for both food circulation and catering services. This is the first relevant license issued by Wuhan since the policy of combination of two licenses for mixed food business license was first issued in the country.

2014-07-10
Starbucks is lost again?

Starbucks is lost again?

Starbucks finally made its move. Starbucks recently announced the full launch of its new logo. The mermaid representing Starbucks finally broke through the limitations of the coffee cup and swam to a wider area. Starbucks 'logo in China is gradually changing. A few days ago, Li Jing, public relations director of Starbucks China, told the reporter of China Enterprise News that all coffee cups are now

2016-09-21
The secret of the successful operation of the cafe is

The secret of the successful operation of the cafe is "braking with stillness, though still still moving"

Coffee has gradually become an indispensable healthy drink in people's life, and the coffee shop has also become a very emotional joining industry, which has long been welcomed by fashionistas. Choose to invest in coffee to join the chain store industry, in addition to making considerable profits, but also improve the taste of life, why not do it! Therefore, many investors will choose to join the coffee shop and strive to put

2015-10-20
The birth Story of Starbucks Schultz's process of building a coffee kingdom

The birth Story of Starbucks Schultz's process of building a coffee kingdom

Starbucks (Starbucks) is the name of an American coffee chain, founded in 1971, is the world's largest coffee chain, its headquarters is located in Seattle, Washington, USA. Starbucks' retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastries, and a wide variety of coffee.

2015-08-06
7 Hong Kong Boutique Cafes

7 Hong Kong Boutique Cafes

Hong Kong is now entering a new era of coffee, and these emerging cafes are leading the way in fine coffee.

2014-07-18
Only by keeping the espresso tradition can we win the world.

Only by keeping the espresso tradition can we win the world.

CAFFE PASCUCCI, a century-old coffee brand from Italy, began to enter the Chinese market in 2014, bringing a strong Apenning Peninsula style to the Chinese coffee market! Compared with other international brands in the Chinese market, CAFFE PASCUCCI's strategy is simpler and purer, firmly adhering to the achievements of traditional Italian coffee, and continuing to innovate! The Origin of Italy and Coffee

2015-08-18
Taiwan Brown chain Coffee Restaurant

Taiwan Brown chain Coffee Restaurant

Brown Cafe is the first attempt of Golden car Company to step into the catering industry, relying on Golden car's most popular coffee-making experience and brand reputation, and by roasting an appropriate amount of fresh coffee beans every week, each time in the way of medium-to-deep roasting to successfully create a mellow coffee drink, establishing a unique Blang style. In addition, Brown Coffee is also actively creating differentiation with other peers.

2015-09-02
7 boutique cafes in Hong Kong

7 boutique cafes in Hong Kong

Now Hong Kong is entering a new era of coffee, and these new cafes are the pioneers of boutique coffee.

2014-07-18
Keep Cafe alive Cafe Survival Information

Keep Cafe alive Cafe Survival Information

As long as it is delicious coffee, coffee consumers are willing to pay a high price; as long as delicious coffee is provided, consumers will not abandon coffee and the market will grow. High-quality coffee represented by boutique coffee is better than big business coffee producers and consumers have discovered this simple fact. In recent years, coffee producing countries no longer blindly pursue high output while neglecting quality.

2016-05-23
24-hour bookstore: book + coffee + cultural and creative products business model

24-hour bookstore: book + coffee + cultural and creative products business model

For readers who like to read at night, books are an integral part of their lives. The book is the night reading scene in Sanlian Taofen Bookstore. Our reporter Han Dong took photos on July 29, the national 24-hour bookstore innovation and development seminar was held in Beijing, this is the first gathering of representatives of 11 24-hour bookstores across the country. At this seminar, a 24-hour book from Beijing Sanlian Taofen

2014-08-04
Australian White Coffee Flat White

Australian White Coffee Flat White

Australian-style white coffee, unlike cappuccino, 1-beat-3 Espresso,1/3 hot milk, 1-pound-3 milk foam, and sprinkle some chocolate powder or cinnamon powder on the formed micro-convex surface. Australian white is named Flat White because it is smoother and consistent with the cup noodles, highlights the fineness of the milk foam above, and the temperature is milder. Maybe the temperature is more suitable for drinking quickly, and the Flat White will not be big.

2016-06-23
In this bizarre coffee shop in Japan, 97% of the employees are women.

In this bizarre coffee shop in Japan, 97% of the employees are women.

Can women hold up half the sky? No, it should be a whole day! In Japan, there is a store that deals in coffee beans and imported food. 97% of its employees are women, and most of its male employees are engaged in logistics-related jobs. And the shop assistants are all women. This bizarre coffee shop is called Caldi Coffee Farm. The head of the company, Nobuo Oda, believes that in Japan, women are determined

2015-08-20
Starbucks is eyeing the ready-to-drink coffee market, and this doughnut seller is coming with Coca-Cola.

Starbucks is eyeing the ready-to-drink coffee market, and this doughnut seller is coming with Coca-Cola.

The ready-to-drink coffee market seems to be buzzing this year. Starbucks teamed up with Master Kong to launch four domestic versions of bottled Frappuccino for its second largest Chinese market; then Coca-Cola teamed up with Dunkin Donuts, a well-known American doughnut chain, to announce that Dunkin Donuts would launch instant coffee, a combination of retail brands and restaurant chain brands, which was a coincidence.

2016-10-20
Starbucks coffee beans are produced in Yunnan at a low cost

Starbucks coffee beans are produced in Yunnan at a low cost

On the streets of Pu 'er, a small city on the southwest border, Phoenix flowers were blooming brilliantly in the sunshine. In Dakaihe Village, less than 30 kilometers away from the city, the sky constantly churns with distant thunder. Under the low cloud curtain, 79-year-old Yang Jinhua is sheltering from the rain next to a coffee tree with green fruits. She is one of the oldest coffee farmers in this coffee village adjacent to Xishuangbanna. 300 kilos of home-grown harvest a year

2016-08-12
Basic knowledge of Fine Coffee in Chinese Coffee Market

Basic knowledge of Fine Coffee in Chinese Coffee Market

Cultivating young people into future coffee drinkers is very important for the coffee market. Japanese tea is a good negative example. In the past period of time, many adults are no longer willing to pay higher prices for tea, and they drink more bagged tea and canned tea drinks, which causes these adult children to get used to drinking these shoddy tea drinks. When this

2015-04-03
Home robots make coffee for you.

Home robots make coffee for you.

I believe many people would like to have robot nannies who only exist in the movies, who can take care of our diet and daily life. Now it seems that it is not impossible to realize this wish. Recently, a foreign designer named Herman Haydin designed a robot bartender that can fly around. Let's take a look at this unusual guy.

2014-08-04
Starbucks, can you still sell coffee?

Starbucks, can you still sell coffee?

The restless Starbucks is selling new gadgets again, but everyone is getting used to it. Coffee chain giant foodie has launched three smoothies with Greek yogurt and cold-pressed juices: strawberries, mango-carrots and vegetarians' favorite sweet vegetable smoothies, foreign media foodie reported. Yogurt is purchased from Dannon and cold-pressed juice is supplied by Evolution Fresh.

2016-09-07
Development of ILLY Coffee in China

Development of ILLY Coffee in China

Grinding illy we only need (Starbucks) 3 to 5% of the market, and that's a lot. Zhang Guojun, general manager of Italy's illy Group in China, told Global Entrepreneur. Of course, he was talking about the expectations of the illy coffee brand for the Chinese market. Don't simply treat illy and Starbucks as competitors that are completely different from the world's largest American coffee shop chain.

2016-09-20
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